Digital marketing has evolved into a technology discipline — where creative storytelling meets automation, analytics, and artificial intelligence.
From global enterprises like Unilever and Salesforce to emerging startups, every business depends on digital channels and CRM systems to understand, attract, and retain customers.
This stream at Oliya.tech trains students to master the tools, data, and creative technologies that power modern growth.

What We Teach at Oliya.tech

From Week 2 onward, students begin creating real digital artifacts for a live project managed under the Oliya Digital Agency.
By graduation, every learner has planned, launched, and analysed an actual marketing campaign connected to a working CRM.

Core Skill Framework

• Digital-Strategy Foundations – SEO, content funnels, paid-media planning, brand positioning, and audience segmentation.

• Campaign Execution – Hands-on with Google Ads, Meta Ads, and LinkedIn Campaign Manager for awareness, engagement, and lead generation.

• CRM Mastery – Configuring Freshworks CRM, HubSpot, and exposure to Salesforce, the world’s largest CRM ecosystem used by 150 000 + organisations.

• Marketing Automation & AI Tools – Using Sintra.ai, ChatGPT, Writesonic, Zapier, and IFTTT to automate email, lead scoring, and reporting.

• Analytics & Data Visualisation – Setting up Google Analytics 4, Looker Studio, and Hotjar to measure conversion and behaviour.

• Conversion Rate Optimisation (CRO) – Employing VWO, CrazyEgg, and Google Optimize for A/B testing and UX refinement.

• Programmatic & Native Advertising – Running display and native campaigns via Google Display Network, Taboola, and Outbrain.

• Lifecycle & Email Marketing – Designing workflows in Mailchimp or HubSpot Email Studio with AI-generated copy.

• Compliance & Ethics – GDPR and India DPDP Act essentials for responsible marketing.

• Live Portfolio Delivery – Each student delivers campaign calendars, dashboards, and performance reports directly tied to a client project.

Industry Examples

Each example is verified through company engineering blogs, official case studies, or product documentation.

1. Salesforce
The world’s largest CRM platform, connecting marketing, sales, and service for companies such as Toyota, Unilever, and Coca-Cola.
Salesforce proves that every organisation with customers needs CRM automation — a reality students prepare for through HubSpot, Freshworks, and Salesforce modules.

2. Google Marketing Platform
Google Ads and GA4 handle billions of ad impressions daily.
Businesses from Amazon to local retailers use these tools for performance tracking and attribution modelling.

3. Meta Ads (Facebook & Instagram)
Meta’s advertising network reaches over three billion users monthly.
Brands like Nike, Airbnb, and Starbucks rely on Meta’s AI bidding to optimise reach and engagement.

4. LinkedIn Campaign Manager
Used by IBM, Deloitte, and Accenture for B2B and recruitment marketing, enabling precise audience targeting by profession and skill.

5. HubSpot CRM
Combines inbound-marketing automation, analytics, and sales CRM.
Adopted by Trello, Shopify, and Typeform; HubSpot publishes public ROI studies confirming measurable lead-conversion gains.

6. Freshworks CRM (Freshsales)
A Chennai-born global SaaS success powering 60 000 + customers.
Freshsales provides simple pipelines, email automation, and reporting dashboards — identical to the environment students practise in.

7. Sintra.ai
Oliya.tech’s own AI marketing and CRM automation platform.
Students use Sintra.ai for campaign scheduling, AI copywriting, workflow automation, and live-project analytics — learning exactly how AI is redefining marketing operations.

8. Programmatic Advertising (Taboola & Outbrain)
Native-ad engines serving CNN, BBC, and The Economist.
They demonstrate how data and storytelling merge for content-discovery marketing.

9. Hotjar + Looker Studio
Panasonic and Decathlon use Hotjar to visualise user journeys, while Looker Studio dashboards power executive-level analytics at Google and Spotify.
Students build identical dashboards for their client projects.

10. Ubersuggest + SEMRush
Industry-standard SEO and competitor-analysis tools employed by Deloitte Digital, WPP Group, and independent agencies worldwide.
These tools form the research foundation for every campaign.

Summary

Across these verified use cases, digital marketing, CRM, and analytics form the digital heartbeat of modern business:

1. CRM Integration – Every customer interaction is logged, measured, and optimised.

2. AI Enablement – Tools like Sintra.ai and Salesforce Einstein automate decisions and creative output.

3. Cross-Channel Synergy – Ads, SEO, social, and email operate as one ecosystem.

4. Performance Transparency – GA4 + Looker Studio provide real-time clarity for decision-makers.

5. Universal Employability – Any company with customers depends on these technologies.

Oliya graduates leave capable of planning, executing, and measuring full-scale digital campaigns while leveraging AI automation — a skillset instantly transferable to agencies, SaaS firms, or enterprise marketing teams.

Career Paths

• Digital Marketing Specialist – Execute integrated campaigns across search, social, and email.

• CRM Administrator / Analyst – Manage customer pipelines and automation workflows.

• Marketing Automation Manager – Build AI-driven lead and nurture journeys in Salesforce or HubSpot.

• Data Analyst / Performance Consultant – Translate GA4 and Looker Studio metrics into strategy.

• AI Marketing Technologist – Deploy tools such as Sintra.ai, Writesonic, and Zapier for intelligent campaign operations.

• Growth Strategist / CX Architect – Unify marketing, analytics, and design into holistic brand experiences.